Create Your Brand Stickers with This Easy DIY Guide!


Brand stickers have become a popular marketing tool for businesses of all sizes. They are affordable, eye-catching, and versatile, making them an excellent option for brand promotion. With the rise of DIY culture, making your custom brand stickers has become more accessible than ever before. Creating personalized stickers not only saves you money, but it also allows you to create unique designs that accurately represent your brand’s values and aesthetic. In this guide, we’ll walk you through the process of making your custom brand stickers, step-by-step.

Step 1: Gather the Necessary Tools and Materials

Before you can start making your custom brand stickers, you need to gather all the necessary tools and materials. This step is crucial, as having the right tools and materials will ensure that your stickers turn out exactly as you envisioned them. Here are some of the essential tools and materials you’ll need:

  1. Computer with design software: The first tool you’ll need is a computer with design software. The design software will allow you to create and edit your sticker designs. There are several options to choose from, including Adobe Illustrator, Canva, and Inkscape. Each software has its own unique features, so choose one that you’re comfortable using.
  2. High-quality images: Once you have your design software, you’ll need high-quality images to use in your sticker design. You can find free vector images online, or you can create your own using the design software. Vector images are preferred because they can be scaled up or down without losing quality.
  3. Sticker paper: Sticker paper is a special type of paper that has a sticky backing. It’s essential to use high-quality sticker paper to ensure that your stickers will stick properly and look professional. Sticker paper comes in various sizes and types, so make sure to choose the right one for your needs.
  4. Printer: You’ll need a printer to print your sticker designs onto the sticker paper. Choose a printer that’s compatible with the type of sticker paper you’re using. It’s important to use a printer that produces high-quality prints so that your stickers look crisp and clear.
  5. Cutting tool: Once you’ve printed your stickers, you’ll need to cut them out. A pair of scissors will work, but a craft knife or a cutting machine will produce cleaner, more precise cuts. A cutting machine is ideal if you’re making a large number of stickers, as it can cut multiple stickers at once.
  6. Design template: While not necessary, using a design template can help ensure that your stickers are the correct size and shape. A design template is a pre-made file that you can use to design your stickers. Many online printing services offer design templates for free.
  7. Brand assets: To make your custom brand stickers, you’ll need to have access to your brand’s logo, fonts, and colors. These assets will ensure that your stickers accurately represent your brand and are consistent with your other marketing materials.
  8. Work surface: You’ll need a clean, flat work surface to work on. Make sure to clear the area of any clutter or debris to prevent accidental cuts or damage to your stickers.

By gathering all these tools and materials beforehand, you’ll be able to create your custom brand stickers with ease. Make sure to choose high-quality materials and tools to ensure that your stickers turn out as professional-looking as possible. Remember to follow the manufacturer’s instructions when using your printer and sticker paper, as some materials may require specific handling or settings. Once you have all the necessary tools and materials, you can move on to the next step of the process: designing your stickers.

Step 2: Design Your Sticker

Designing your custom brand stickers is an exciting step in the process of creating stickers that represent your brand. It’s a chance to get creative and showcase your brand’s identity and personality. Here are some tips to help you design your stickers:

  1. Start with a clear idea of what you want to achieve: Before you start designing, have a clear idea of what you want your stickers to achieve. Are you looking to promote your brand or a specific product? What message do you want your stickers to convey? Having a clear goal in mind will help guide your design choices.
  2. Choose your design software: There are a variety of design software options available, such as Adobe Illustrator, Canva, or Inkscape. Choose the software that you are most comfortable using or that offers the features you need to create your design.
  3. Determine your sticker size and shape: Consider where you plan to use your stickers and choose a size and shape that will fit that space. Square and rectangular shapes are popular and versatile, but you can also choose a custom shape that reflects your brand identity.
  4. Use high-quality images and graphics: Make sure to use high-quality images and graphics in your design to ensure that your stickers look professional. You can use stock images or create your own graphics, but make sure that they are high-resolution and clear.
  5. Consider your brand colors and typography: Your stickers should reflect your brand’s identity and personality, so make sure to incorporate your brand’s colors and typography into your design. Use your brand’s color palette and choose fonts that are consistent with your brand’s style.
  6. Keep it simple: When designing your stickers, it’s important to keep it simple. Too much detail or information can make your stickers hard to read or confusing. Stick to a clear message and design that is easy to understand at a glance.
  7. Test your design: Before printing your stickers, test your design by printing a small batch or creating a digital mockup. This will allow you to see how your design looks in real life and make any necessary changes before printing a large quantity.

By following these tips, you can create a custom brand sticker design that accurately represents your brand and communicates your message effectively. Remember to keep it simple, use high-quality images and graphics, and incorporate your brand’s colors and typography. Once you have your design, it’s time to move on to the next step: printing and cutting your stickers.

Step 3: Print and Cut Your Brand Stickers

Once you’ve designed your custom brand stickers, it’s time to print and cut them. This step requires attention to detail and patience, but with the right tools and techniques, you can create professional-looking stickers that accurately represent your brand.

Here’s how to print and cut your Brand Stickers

  1. Load your printer with sticker paper: Make sure to follow the manufacturer’s instructions for loading the sticker paper into your printer. Check that the paper is loaded correctly and that the printer is set to print on the correct side of the paper.
  2. Print your sticker designs: Once your printer is loaded with sticker paper, it’s time to print your designs. Make sure to select the correct printer and paper settings to ensure that your stickers come out as expected. Print a test page first to ensure that the colors and resolution are correct.
  3. Let the ink dry: After printing, let the ink dry completely. This will prevent smudging or smearing during the cutting process. If you’re in a rush, you can use a hairdryer on low heat to speed up the drying process.
  4. Cut out your stickers: Using a cutting machine or a craft knife, carefully cut out your stickers. Make sure to cut along the edges of your design and not to leave any excess white space or uneven edges. If you’re using a cutting machine, follow the manufacturer’s instructions for cutting settings and blade depth.
  5. Peel off the backing: Once your stickers are cut, gently peel off the backing paper to reveal the adhesive side of the stickers. Make sure to handle the stickers carefully to avoid any tearing or bending.
  6. Apply your stickers: Now that your stickers are cut and peeled, it’s time to apply them. Choose a clean, flat surface to stick your stickers onto, and make sure to press down firmly to ensure that they adhere properly. If you’re sticking them onto a curved surface, use a squeegee or credit card to smooth out any air bubbles.
  7. Store your stickers: If you’re not using your stickers right away, make sure to store them in a dry, cool place to prevent any damage or fading. Stickers can be stored in a plastic bag or container, but make sure to separate each sticker with a piece of wax paper to prevent them from sticking together.

By following these steps, you can create custom brand stickers that are high-quality and professional-looking. Make sure to take your time and pay attention to the details to ensure that your stickers turn out as expected. Once your stickers are printed and cut, it’s time to move on to the final step: promoting your brand using your custom stickers.

Step 4: Promote Your Brand Stickers

Now that you have your custom brand stickers, it’s time to promote them. Here are some ideas on how to use your stickers for brand promotion:

  1. Give them away at events: Attend local events or trade shows and give out your stickers to attendees. This is a great way to increase brand awareness and engage with potential customers.
  2. Include them in orders: If you have an online store, include a sticker in each order that you ship out. This is a small but impactful way to surprise and delight your customers and encourage them to promote your brand on their own.
  3. Stick them on products: Stick your brand stickers onto products, packaging, or even company vehicles. This will help your brand get noticed and remembered by anyone who sees them.
  4. Use them on social media: Take photos of your brand stickers in action and post them on your social media accounts. Encourage your followers to share photos of themselves using your stickers, and you can even run a contest or giveaway to further promote your brand.
  5. Collaborate with other brands: Partner with other brands in your industry and swap stickers. This is a great way to cross-promote your brands and reach a new audience.


Creating your custom brand stickers is an excellent way to promote your brand and engage with your audience. With a little bit of creativity and the right tools, you can design and print professional-looking stickers that accurately represent your brand’s values and aesthetics. Use these stickers as a cost-effective and versatile marketing tool, and don’t be afraid to get creative with where you stick them. By following this step-by-step guide, you can create unique, personalized stickers that are sure to make an impact on your brand’s visibility and recognition.

Related Articles

Need Help?
Scan the code